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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, ...
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SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores). HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
Key Benefits
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
We may earn a commission when you purchase through our affiliate links.
Why We Love It
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Mo — trending makeup product
Curated Since
Jun 10, 2026
Category
makeup
What We Love
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
Buildable coverage for natural, everyday wear
Blends seamlessly with other products in your routine
Things to Consider
May require touch-ups throughout the day depending on skin type
Always patch-test before full application if you have sensitive skin
Best For
- •Everyday makeup lovers who prefer natural looks
- •Shoppers who value AnikaGlow's curated selection and quality standards
Consider Alternatives If
- •You prefer full-coverage, heavy formulas
- •You are looking for medical-grade treatments rather than cosmetic-grade products
- •You prefer products with fragrance — check the specific product formulation
Buying Advice
Apply e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, ... to clean, moisturized skin. For best results, use with a primer and set with a light powder. The buildable formula means you can start with a small amount and layer as needed.
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